So, when it comes to the stage where you can actually start with designing your newsletter, it makes sense to use tools – like a template – to reduce your workload. Not only can email templates save you time, but as they’ve been designed by professional designers in most cases the chances are greater that you’ll get the open rate that you’ve hoped for and that users will click on your calls to action. It’s also one of the easiest ways to ensure brand consistency from one email to the next. To help you find the ultimate email newsletter template that you can use in 2022 and beyond, here are some of the best sources that you can check out. Some focus solely on sharing designs while others offer a wide range of helpful features that can help you to put your email marketing basically on autopilot.
10+ Sources for Modern Newsletter Templates:
Wrapping Things Up
Whether you want to dedicate your newsletter to advertising your personal blog or want to promote your holiday season deals, the right template makes it easy to get the message to your email subscribers. It’s a powerful tool that you can use for just about anything. For example, if you’re an eCommerce business, you can check out their Simple Suit template. It has a number of classic elements like calls to action to promote a sale. On the other hand, if your goal is rather to highlight your blog, you can check out their blog and media newsletter templates. If you know that you’ll be sending more than simply newsletters, you can also check out their email packs. On their website, they share a number of free email packs that you can download. These work with all email marketing platforms and so even if you don’t want to use EmailOctopus you’ll be able to put them to good use. Though, just like with a couple of the other tools, you’ll first need to create a free account and for that you’ll need to share your email address and physical address to comply with international anti-spam laws. Also, they share only a few free templates and not all are available with the Free plan. If you’re willing to buy a template, you’re looking at spending between $7 and $10 for a template, with the most expensive ones set at $15. Alternatively, if you want to code your template, you can do that too. Plus, they’ve created a useful guide to take you through the process step by step. As is the case with many tools, you’ll need an account to access these templates. Plus, you’ll first have to complete your profile, which is a bit of an annoyance (and, we’ll be honest, there are many fields that you’ll need to complete). Once you’re all set up and you’ve selected your template, you can start to edit it. This part of the process is at least pretty straightforward. With regards to email newsletters specifically, they offer hundreds of templates. While most of these are paid, they offer nearly 200 free options too. Not only can you possibly get a template without having to pay anything, but it’s also easy to use. You can search by style or color and when you’ve found a template that you like, you can use the drag-and-drop feature to customize the template to match your branding. It also offers a lot of customization. You can change all the standard things like the font, text color, background color, but it also makes it easy to change more technical elements like the letter spacing, and line height. One feature that deserves special mention is the template management for teams which email marketers will find very useful. If you’re working as part of a bigger marketing team, this can be pretty useful. In short, with this feature, you can let your email designer lock specific sections of the template. This way you can make sure that nothing happens to your branding or key business info. One of the features that make it really useful is that you can filter the templates by integrations. So, if you already use a specific email client like GetResponse, it will narrow down the results to templates that work with this tool. Another feature that deserves special mention is the ability to add real-time and dynamic content. This way you can add content that will get updated as soon as subscribers click on it. When it comes to editing, it offers you a lot of options. From small details like the icon style to bigger design elements like the structure, their rich email editor makes it easy to create a newsletter that will align with your branding. What’s more, it’s also a great source for visuals if you want to send more interactive emails. With the help of their image picker, you can add images and GIFs that will help to improve engagement. Similarly to Canva, it has numerous categories. In addition to newsletters, you can also use it for anything from ad banners to Zoom backgrounds. To apply brand elements like your logo, color scheme, and fonts, though, you’ll need to sign up for a premium plan. Though, they don’t have any free templates. All 311 of their newsletter templates are paid with pricing starting at $14. Email layout alone can be tricky. Not only do you need to keep in mind your human readers, but you’ll also need to ensure that everything displays as it should no matter which device is used. Then, there’s the design aspect too. You need to find a way to let all the different elements like high-quality images, action buttons, social media buttons, and color combinations come together seamlessly to create an attractive email that leaves only a memorable experience. The best way to get this right is by using template designs. And, with the visual aspect out of the way, you can focus all your attention on finding valuable content – the actual reason for sending the newsletter in the first place.
